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What You Need To Know About Facebook Marketing

Does your business have a Facebook page? You might be missing out on a lot of customers if you do not use Facebook. If you want to use Facebook for your brand, learn more about social media marketing methods first. Continue reading for some great advice about Facebook marketing.

Having a contest is a good way to glean fans. Give discounts or prizes to people who share or actively market your page. Just be sure you actually follow through or your business will not be trusted.

TIP! It is important that your posts are always professional. Although social media presents a casual platform, you and your business must always be presented professionally.

Reply to any comments left on your wall. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Respond to them quickly for best results. That goes double if the person has a problem with your products or services.

When you publish something on your website or other social media accounts, link to it from your Facebook page. If you write a blog, make sure that new posts appear on Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

TIP! You must have an attention-getting page so that your page is set apart from the rest. You can accomplish this by including a lot of photos and making it very colorful.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. Adding great photos and unique color combinations really helps. Plain pages don’t get the attention professional looking pages do.

Know when you ought to make posts about the business outside of a personal Facebook page. Posting on other people’s pages can attract attention towards your page. Make sure you’re seeking the right kind of attention. Post when you want to say something that’s worthwhile. Avoid spamming because this will just annoy people.

TIP! Facebook needs to be thought of as a place to share with people. Facebook does not only relate to everyday chit chat, but it is also an important content format.

Try holding a giveaway. Give people something for free if they meet a certain condition, like if they were to like the Facebook profile of your business. This doesn’t cost much and has the potential to build a significant following for your brand.

You should start a group page for your company. This will group together all of your potential customers. You can give your customers valuable information and let the whole group in on deals and promotions. This is great for you to get to know your customers.

TIP! If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

You may hit a few stumbling blocks when you first start into your Facebook marketing forays. The first step is usually to add Facebook buttons and links on your site. This will allow people to get connected with your business. It’s not as intrusive as various other types of marketing. Once they like your Facebook page, you can give updates on your business.

Make sure you are posting professional photos on your Facebook page. They will really help raise the perception of your company. When taking your own photos, use a high-quality camera and post only photos that reflect positively on your brand.

TIP! Consider buying advertisements on Facebook. You ad can be customized to be shown only to certain ages or genders.

Royal Blue

Brand your Facebook page like you do your website. For instance, if your website used royal blue, then use royal blue in your Facebook page design, too. It will help people relate your page to your brand. On the other hand, having two totally different pages can make customers confused.

TIP! To succeed with Facebook marketing, it is crucial that you are aware of the times to post on other pages besides your own. Posting information on other people’s Facebook pages can garner a great deal of attention.

Make sure your profile is up to date. Should your business change, update your information on your Facebook page. An outdated profile page will give the impression that your Facebook page is out-of-date and not useful. You may even decide to change things around on your profile page; this will keep people coming back to see what you have going on.

If you are not able to post timely updates on your Facebook page, use a tool for scheduling. Get a reliable tool that can share updates at times when fans are likely to read them. Test drive different scheduling tools until you are able to find a tool that has what you need.

TIP! One great way to get people to pay attention to your brand is to give away something. Offer a free gift to people who opt in to your newsletter or like your social media pages.

Use contests to build interest. For example, you could ask those that follow you on Facebook to take a picture of themselves using your product and post it on your page. After the close of the contest, post the name of the winner.

Event sharing is a great feature of Facebook. For instance, if you go to trade shows, you can make an event that has this and allows others that follow or “like” your page to share. Facebook will even send out reminders of the upcoming event.

TIP! Don’t update just for the sake of putting words on your wall. Every post should sell your message or products.

Always answer to any criticisms on your page. Ignoring it will give people the idea that you only care about people who like you. Handled the right way, even negative feedback can work to your advantage.

Keep in mind that customers cannot hear the tone of your posts. If you post messages that look as if they’ve been posted by some bot, you’ll lose the appeal of your customers.

TIP! Make places on your Facebook page for your audience to sign up. Having potential customers sign up and provide you with contact information means you’ll have the ability to continue to interact with them.

Don’t stop working on your Facebook marketing campaign if you’re not getting the results you want right away. If you want your marketing to be successful on any platform, you have to put in the time to make it so. It will take time and efforts for you to receive great results.

Add a picture to all your updates. Marketing is all about relating to your customers, and nothing speaks to them quite like an appropriate picture. Take advantages of products, employees and others to reinforce your message in updates.

TIP! Facebook is not always the best social media outlet for marketing. While it is an incredibly popular concept, different demographics prefer different social media websites.

When your company reaches a milestone on Facebook and you want to celebrate, remember to get your customers involved! Send some “thank yous” to the entire friends list and make an announcement on your primary page. If you keep people in the know about your business they will feel closer to you and may give you more business.

Don’t think of Facebook contests as a way to grab more fans, think of them as a way to engage your current fans. The new traffic drawn by a contest is probably not going to stick around. These subscribers are only interested in getting a free product. Re-frame the contest as a reward for sticking with your brand.

TIP! Get fans involved in brand or company decisions. People like to feel that their opinions are important and valued.

If you do not have a Facebook account yet, hopefully this article has inspired you to do so. You should have what you need to begin, so there’s no excuse for not being on Facebook. There are many improvements and tweaks that you can make to your page. Just keep using the advice you’ve read here.