Are you an online marketing maven? Out of this, what do you know about using Facebook as a marketing strategy? Perhaps you usually take the more traditional marketing approach. It doesn’t matter how experienced you are when it comes to marketing, this article will help your business.

Contests can be used to your advantage. Offer prizes or discounts to your users when they like your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

All posts must be done professionally. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. Presenting a professional way of speaking will inspire respect and trust from your customers.

Be sure to link all content published online back to your Facebook page. Even your blog should link to your Facebook page. Your Twitter page and other pages can be linked straight to your Facebook account.

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. This can be done by creating a more colorful page and adding things like lots of photos. People on Facebook often like these types of pages instead of plain pages.

Keep your Facebook page from becoming covered with spam. Look for the filters that allow you to easily remove it. Anyone with administrator privileges to your page has access to these filters.

The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This will lower your marketing costs and increase the company profits in the long run.

Make sure to build a fan base when marketing on Facebook. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. Once you gain a large following, you marketing efforts will become much easier.

Host a giveaway to increase interest to your Facebook page. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. This technique will increase your visibility without the necessity of spending much money.

Always respond to people when they make a post to your Facebook wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.

All your content needs to be “Share”-able. Providing useful information on the page will cause people to share that information with their friends. Facebook thrives on interacting and sharing with others. If you make the effort to give your audience valuable information, it will pay off for you.

Look for leadership opportunities. Facebook offers a great place to become a leader within your niche. Answer questions at every opportunity, and comment on relevant pages. That not only shows you’re the best, but introduces you to new customers.

Nurture your relationship with followers on your company’s page. Just like in real life, a solid relationship on Facebook is long-term and will evolve over time. Fresh and simple content is king. Also, include many deals to reward your customers.

One way to get the likes count on your page up is to occasionally throw contests. You can award the prize after a certain number is hit, for example. Make the prize worthwhile. This brings in more subscribers and gives an opportunity to the winner to comment on the prize or free offer.

Get involved in conversations that are taking place on your own Facebook page. Do what you can to encourage a little chit chat. Start to discuss something, or ask for opinions to get the ball rolling. Once your audience is communicating, don’t be a bystander. Get more involved too. By taking part in conversations, your fans will see you as someone who is genuinely concerned for them.

See if your subscriber base will share content with their own contacts. Give them an incentive, for instance by offering a small discount to the subscribers who share one of your updates with their friends. Additionally, offering a coupon code once your subscribers share your information can help bolster sales.

Novices and pros have both learned a few things about Facebook marketing after reading this article. Of course, this will happen only if they use these tips. Begin your campaign with the advice you’ve just read.