Since it is a great way to stay in touch with loved ones, Facebook has become quite a popular Internet site. Have you ever considered using it to market your business? Read on for tips on how to use this avenue to the best of your ability.

Contests are a good way to market and get new followers on Facebook. Offer users prizes and discounts in exchange for encouraging people to like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Custom tabs can help you get more accomplished on your Facebook page. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For instance, if you have contests, you can create a contest tab with information about them.

Think about purchasing a Facebook ad. You can alter your ad to your customer base to maximize profit. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. One of the advantages is that a long term commitment is not required. Your ad can end when you choose.

If you receive a “like” from someone, give them a special offer. Likes can draw new attention to your page. Offer an incentive for new people to like your page, something that others are not getting. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. People find it easy to click if the offer is for an appealing item they would like.

Take time to answer questions and respond to comments posted on your wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.

Be sure that you’re making posts that have value. Your followers should learn something from what you post or they should be entertained in some way. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.

Facebook isn’t necessarily the best choice for all companies. Facebook is very popular, but other sites may appeal to other demographics. Learn about your audience first and then determine if they are avid Facebook users.

Ask your fans for their input. They’ll love to feel so important. Empowering them to make decisions is a great way to involve your community. For example, if you blog, try asking them what kinds of posts they would like to read.

Try to put some personality in your brand. This will give you credibility and a sense of individuality. Show some personality, however remember to remain professional.

Always allow people to write their own comments on your wall. While some see it as a method of keeping negativity away from them, it sends a bad message to your followers.

Maintain a constant relationship with your subscribers on Facebook. You have to invest in your fan base by taking the time to communicate with them. One good rule of thumb for building relationships is consistently fresh content. Remember that it’s always a good idea to offer people deals and promotions as well.

Your Facebook design should be a little similar to your main website. You want to try to always keep with the same design theme. It helps people relate your brand to your page. A complete difference is only going to seem confusing to your customers.

Don’t overuse the Update utility. This allows you to send messages directly to followers. However, only use this for truly important news and events, such as times of emergency, etc. However, using it all the time will get old to your followers.

The number of Likes on your page doesn’t affect its success necessarily. You need to target those users most likely to want your products and share information with others. Check out your conversion rate; it will give you some sense of how your campaign is going.

Make sure you respond to any negative feedback a user leaves on your page. If you ignore complaints, visitors will begin to think that you don’t care about improving quality or impressing them. If you are professional even with the negativity, your reputation will increase because of.

Make sure guest posters on your Facebook page follow your business strategy. Your marketing will be most successful if it follows a predictable pattern. If you have to, get your weekly updates ready ahead of time so your co-workers will not have to search for them.

If you’re not immediately successful, don’t get discouraged about using Facebook as your marketing strategy. It takes time for any marketing campaign to work and Facebook is no exception. That means working hard to get the results you desire; just remember to give it time.

Using Facebook to market your business is one of the most effective things that you can do. Whether your business is big or small, you can use Facebook to your advantage. Keep these tips in mind to get more from Facebook marketing.