Facebook is waiting for you, so what are you waiting for? Are you in need of information to help get you started? Do you want some advice that will work for you? If you do, this article will give you easy-to-understand marketing tips that are effective and simple.

Having contests are great for increasing your fan base on Facebook, so try to do that. When a person likes your page, they can enter a drawing to win a great prize. Make sure you really do award the prize so you will be viewed as an honest businessperson.

Host a giveaway to get some extra attention for your presence on Facebook. Get people to join by enticing subscribers with some free items. Put the list of winners on your wall, and keep doing this every time you have a contest.

When you publish something on your website or other social media accounts, link to it from your Facebook page. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Your Twitter page and other pages can be linked straight to your Facebook account.

Do not forget your existing audience. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. You have to respect your audience if you want to be successful with Facebook marketing. This will help fortify your brand and personality.

Host a giveaway to increase interest to your Facebook page. Give people something for free if they meet a certain condition, like if they were to like the Facebook profile of your business. It will not cost you much money, but the communication opportunity with customers is invaluable.

You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. No one will bother following your daily posts if they don’t buy from you frequently. Instead, invest your time in creating targeted Facebook ads.

Respond to any comments you get. Both comments posted publicly and those directed to you via email are worth responding to. This requires lots of work and sweat, but customers will be appreciative.

Don’t use Facebook’s update feature too often. This allows the messages to be sent to every one of your followers. You should use this feature for important events and news. It shouldn’t be used for promoting but to express how much you actually care about keeping your customers in the loop with real news.

Use your Facebook page to engage in conversation. Look for ways to draw your followers into interesting conversations. To help get conversations started, ask a question. Monitor the discussions, adding helpful or interesting comments where appropriate. By communicating, people will begin to feel a personal connection to you. When this occurs, they are more likely to become customers.

Matchmaking, be it a journalist and an expert or two people who work at the same company but have never met, is good marketing. This will help to increase traffic and bring people together. Do not put a stop to it – encourage it! These people will then have a story to share with others, and your brand will be central to it. This is an example of Facebook promotion excellence.

Learn all you can about Facebook and figure out how things work on it. The more you understand the ins and outs, the more successful you can be. Use the Facebook help center to learn all you can that many users don’t know. This will pay benefits in the long run.

As with any other marketing campaign, in Facebook marketing, it is essential to know your target audience. Post content that is relevant to your buyers to help increase sales.

Hire an individual to keep your Facebook page up to date. It’s not easy to stay on top of daily updates, but it is important for customers to see this content. If your followers like the post, they can share it to be viewed by other friends, as well.

If there is more than one person posting content to your Facebook page, you need to ensure that similar strategies are employed. Consistency is king. If necessary, create weekly updates ahead of time.

Watch for people trying to hinder your marketing attempts on Facebook. Just a few simple keystrokes from a dissatisfied customer can cast a negative light on your business to all the folks on Facebook. Always remove spam immediately, and reply to negative posts if possible – if they are just rude or offensive, remove them too.

Include a Facebook plug-in on your website. You can get a code to add this plug-in, but some websites have a way to easily add it. The plug-in displays a link that leads to your page, your latest updates, or your subscriber list.

Avoid thinking of contests as a fan grab; think about actually engaging the customers you have. The new traffic drawn by a contest is probably not going to stick around. These subscribers are only interested in getting a free product. Use free items as a reward for loyalty to your clients.

Don’t post a ton of updates on a single day and then stop for a week. Get space in between posting times. This is much more effective. Smaller “bite-size” posts of information are much easier for busy followers to digest than huge chunks of information all at once.

There are no guarantees in marketing. All you can do is take advantage of expert tips such as those found above. If you apply the tips you’ve just read, you’ll soon see that Facebook marketing can be a very successful way to market your business. This moves your company up a notch.