Are you interested in having your business out there and seen by lots and lots of people? Do you realize that Facebook is a great medium for that? The millions of users there are waiting for you to tell them all about your product or service.

Always reply to comments posted on your wall to give followers a sense of connection with you. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) It is important to reply to everyone, even more so if it is a complaint or a question.

Generate a buzz by offering a freebie through Facebook. You should encourage your customers to join by offering a few free products to some of your subscribers. Post who the winners are to your Facebook page; do this often to grow your business.

Your Facebook page needs to be monitored for spam at all times. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Anyone with administrator privileges to your page has access to these filters.

A page is great, but a group might be a better idea. Facebook groups will encourage potential customers to establish their own community. You can also use a group and a page to give updates and allow users to share content.

When a person “likes” your page, reward them with a unique gift or special offer. Likes can get your Facebook page a lot of new attention. Think about offering something that is free and exclusive when they “Like” your page. You can also enter them into a contest if they like your page. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.

If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Invest in targeted Facebook ads instead.

Don’t ignore any comments or posts that appear on your wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.

Your posts need to be interesting and useful. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.

Make places on your Facebook page for your audience to sign up. You can provide incentives for people to do so, which will make communication easier going forward. Hold contests and sweepstakes or just offer free samples of the product.

Don’t think that Facebook is the only place that people go for social media purposes. Facebook is a great networking site, but there are plenty of others that reach out to different demographics. Before starting your new campaign, do some research into your target audience and which social network they prefer.

Think about setting up a group on Facebook. This should be a place for customers to get answers to their questions as well as chat among themselves. You can alert people to discounts and share useful information as well. This is a terrific method of learning all about your customer base.

Only use images that are professional on your page. They will really help raise the perception of your company. When using personal photography, use a high-quality camera and only post shots which won’t offend anyone.

If at all possible, consider all of your comments carefully, and craft responses to each one. This includes postings as well as emails. This requires lots of work and sweat, but customers will be appreciative.

Don’t use Facebook Update too often. This tool allows you to engage directly with your followers. So make sure to use it only when you have important news. If you message people too often, they may steer clear of your site.

Ask your customers to post reviews on your Facebook profile. People love to read reviews and often rely on them to make decisions. By asking past customers to post their experience on your Facebook, you can help turn casual onlookers into buying customers.

You ought to have a tool for scheduling if you aren’t sure when you can share your updates in a timely fashion. Use this to update your status when your fans are normally online. Try out a variety of tools until you get the one that works for you.

One of the worst things about the written word is being unable to always accurately judge the tone of a comment. If your messages seem robotic, folks won’t be interested in your or your business.

Facebook is an effective tool to use while in business. Marketing through Facebook allows you to reach millions of potential customers. Apply the advice in this piece and expand your business while socializing with customers at the same time. The potential of marketing with Facebook is limitless.