Facebook is all about communication and it is a fabulous way to keep in touch with your business customers. Social media sites continue to grow in popularity as people love communicating with each other. This can work to your advantage if you use Facebook as a business marketing tool.

Talk to your fans. You should be taking note when people make posts on your Facebook page. You can alter your marketing ideas to match what your customers want. Remember that customers are the lifeblood of your company. If they desert you, you are toast.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.

Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

You must not forget your current customer base. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. For powerful Facebook marketing, you need an audience that feels respected. These customers can champion your brand if you engage them effectively.

Be sure that your posts offer some value. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.

Keep your audience as informed as possible regarding your products and services offered. Posting once daily is generally sufficient. Be sure you have updates that are comprised of quality content that is actually helpful to readers.

Do not turn off comments; your fans need to tell you how they feel. Although keeping inappropriate comments off your page is important, you need to leave comments on to show users you care about what they think.

Only add photographs to your Facebook profile that are professional. They will give viewers a nice picture of your company. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.

Run a contest or competition every now and then with the goal of getting more “likes” on your page. Discounts or free prizes are a good incentive. This will give you more subscribers and help grow your fan base.

Don’t use Facebook’s update feature too often. It messages fans directly. Use this for important updates and events only. This is not something you should use to promote things, just use it to show your followers that you wish to keep them informed.

There is no harm in asking fans to share what you post. Offer an incentive if they do so, like a discount they can use the next time they buy something. You can also release a coupon code once you reach a set number of followers and inform your followers of that goal.

Learn all about how to use Facebook. The more you understand what Facebook has to offer, the more useful its features will be to you. You can learn things about Facebook that most users are not aware of by visiting the help center of the site. This advantage definitely pays off.

Do you maintain an online store? Make sure it’s linked to the check-in functions that Facebook offers. Your customers should be allowed to use their Facebook to update their status when they’ve checked into your place of business. This helps get the word out to your subscribers’ friends and family, since they will surely notice where the check in took place.

It is tough to determine the intended tone of a post, so factor that in at all times. Visitors will quickly lose interest in your site if it looks like your content is computer-generated.

Facebook can help you to promote sales you’re having while you get more people to follow your brand. Tagets new as well as long time friends with special offers and promotions. Keep the interest of old friends while you nurture your newer contacts.

Sometimes, you will have people trying to bring you down on Facebook. There will always be someone who will try to bring you down by posting negative comments. To minimize any issues, remove anything negative as soon as possible and keep a watchful eye on what is being posted.

Use the power of social media to grow and expand your business. Facebook can be a powerful marketing tool because of its enormous popularity. If you apply what you learned in the preceding paragraphs, your outreach efforts will definitely increase your customer base.