Facebook is a great new opportunity for you to promote your products to millions of people. Using Facebook to market your company can get you on the right track. The following article can help shape your marketing strategy on Facebook.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Provide people with prizes and discounts for liking your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Any content published online should be linked to your Facebook page. If you have a blog on your site, have a summary and link post automatically on your Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.

Facebook Ads

Try your hand at Facebook ads. Your normal posting will only deliver so much in term of promotion for your product or service. To really maximize your marketing efforts, you should purchase Facebook ads. They aren’t pricey and they can help.

Try making a group as an alternative to creating a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. You can utilize a group and a page in tandem to keep users interested and interacting.

Promote a contest using Facebook Offers. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If the offer is extra special, you can promote it to people that aren’t fans as well.

Custom tabs need to be used when creating a Facebook marketing page. These allow for increased organization, making your page very user friendly. For instance, if you have a contest going, a tab for that can be included.

Before you do anything else, you must build your audience. Do not invest in promotions until you have a strong base with thousands of followers. If you have that may fans, you can see some real success.

Have a giveaway. Offer a free gift to people who opt in to your newsletter or like your social media pages. This technique will increase your visibility without the necessity of spending much money.

Offer an exclusive coupon, sample or great deal for those who “like” your page. Likes can get your Facebook page a lot of new attention. Giving a gift in return is good marketing. You can run a contest or provide it to anyone who Likes your page. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.

Do not create a Facebook page if you lack business from regulars at your company. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Use targeted ads on Facebook instead.

Be sure people are able to share content with you and other people via your Facebook page. You will want to share information with as many people as possible. Sharing and interaction is how Facebook thrives. When you put out important information, your audience will help your marketing efforts by sharing that information within their own networks.

Don’t turn off the guest commenting function on Facebook. Although keeping inappropriate comments off your page is important, you need to leave comments on to show users you care about what they think.

Be aware of what the purpose is of having a Facebook page. Never be a Facebook user for no reason. Do you want to speak with your customers? Or do you want them to be communicating to you? There are different reasons for having a Facebook page, and your reasons can affect your strategy. Do you simply want to stay in contact with your current customers or do you want to attract new sales?

It is important to cultivate the relationship between you and your customers on Facebook. Just as you would with in-person conversations, building good relationships on Facebook will help your sales in the long run. One way to keep people interested in what you’re offering is to give them good content at all times. Also, include many deals to reward your customers.

Do your best to get your customers to interact on your page. For example, if a conversation begins on your page, let it continue. You may offend users if you constantly hound them to stay on the topic that it originated from. But, don’t hesitate to jump in if the content becomes mean or offensive.

Get people interested and involved in your service or product by creating contests on the Facebook page. For instance, have them post a photo of themselves with your product in use. After the close of the contest, post the name of the winner.

Don’t neglect the power of sharing on Facebook and what it can do for your business. When you attend a trade show you should create an event to share with anyone who follows and likes your page. People will be reminded of this event when it occurs by Facebook.

Facebook is a great place to market your product or service. Sometimes, you may be able to get two people to hook up through Facebook. Take the bull by the horns! This allows the pair to develop a terrific story they can tell their relatives and friends, and your own brand will be a large part of it. You can’t beat that kind of publicity.

When you need to make changes in your business, you have a great deal of pressure for those changes to happen. Facebook can help you get the job done right. Get a head start on marketing by taking advantage of all you’ve learned from this article.