Millions of people use Facebook. You may even be one of them. If you’re a business owner, you need to know all the ways to reach Facebook users to create a new customer base. The following piece includes useful ideas for Facebook marketing for your business.

Contests are a fantastic way to increase interest in your company. Offer users prizes and discounts in exchange for encouraging people to like your page. Just be sure you actually follow through or your business will not be trusted.

Look at Facebook as a great way to post content. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Treat Facebook in that way. You can even use Facebook to promote your articles or blog posts. It brings plenty of traffic for your business.

Do not forget your existing audience. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. If you want to do well with Facebook marketing you are going to have to respect your audience. This leads to engagement of your customers who can then spread the word to others.

Hold a giveaway to entice customers. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. This technique will increase your visibility without the necessity of spending much money.

Give someone something valuable if they “like” your page. Having a lot of likes brings attention to your page. Offer an incentive for new people to like your page, something that others are not getting. You can offer a discount on your products or even give a free item. If they want the item you’re giving away, they won’t mind subscribing to your page.

Social Media

Facebook is one of many social media sites out there. While it is an incredibly popular concept, different demographics prefer different social media websites. Before you spend time and effort on social media marketing, do your homework to find out which suits your target audience.

Keep your audience as informed as possible regarding your products and services offered. You don’t need to post all day everyday, but you should regularly update your page. Your posts should contain valuable information that is targeted to your customer base.

If someone leaves a message on your page, respond to it. This includes postings as well as emails. This requires lots of work and sweat, but customers will be appreciative.

Run a contest for the most likes your customers can get your page. Offer a prize to a random audience member when the goal is achieved. This is a great way to gain subscribers in the short term, and get positive reviews from the contest winner in the future.

Realize what does not work when it comes to marketing with Facebook. There are lots of different examples available. Really, it’s just as important to look at what people are doing wrong as it is to check out how it’s done right. You need to know what you should not be doing in order to avoid it.

Encourage your clientele to write about their experiences with your company on your Facebook page. Those who have interest in what you’re offering enjoy seeing reviews from past customers. It makes them feel much more comfortable if they are on the fence.

Make sure that your subscribers share your page with loved ones. You can encourage this sharing by offering discounts, coupons, or sweepstakes entries to everyone who shares an update. Give everyone a coupon code or discount after an update has been shared with enough people.

Always answer to any criticisms on your page. People may get the idea you are only responsive to those who like you if you ignore it. Criticism is a great opportunity to show your professional business sense and your ability to work with customers until they are satisfied.

Do you have your own store? Utilize Facebook’s check-in feature. Your customers should be allowed to use their Facebook to update their status when they’ve checked into your place of business. It is a great way to get curiosity peaked about your business.

If you do not see huge, immediate results, do not abandon Facebook marketing yet. Marketing takes time and practice when you are using a new outlet. You need to allow a good amount of time for building a strong new following and getting a sales boost.

Do not forget to include customers in your milestone celebrations on Facebook. Send a short “thank you” message to your friends list and make sure to announce a celebration on the main page. This helps your followers feel close to your company and can encourage sales in the future.

Facebook Plug

You can install a Facebook plug-in on your website. Depending on your platform, this may be very easy to do, but the code for a Facebook plug-in should be easy to find. Use the plug-in to link to your Facebook page, list your subscribers, or provide updates.

Stay up to date with new features available on Facebook. If you have subscribers who are likely to use such new features, make sure your campaign incorporates them. Of course you should test out the new features prior to involving your customers.

You should think of the contests you hold as more about engaging your current fans more than just getting new ones. Your follower count may well increase from running a contest, but those new followers are probably only interested in the contest and not your brand. All they want is the chance to win. A better approach is to use a contest to give something back to your regular followers.

One or two daily posts are all that is necessary. Don’t overdo it. Avoid posting several times a day. Instead, limit your posts to once or twice daily.

After reading this advice, you should better understand the basics of marketing via Facebook. Using these tips will make marketing successful and easy. Set up your campaign today and experience the great results.