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Facebook Marketing 101: Everything You Need To Know

As a marketing platform, Facebook is available to any business in any part of the world. Whether you want to target retirees in America or kids in Brazil, you can make it happen with Facebook. The tips included here will help you understand Facebook marketing a little more.

TIP! The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name.

It is important that all online content is linked back to your Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.

Consider Facebook to be a platform in sharing content. It isn’t just informal chit-chat, it can be a large content format. Think of it as such. Write blog posts and then promote them using your Facebook page. You will see that Facebook brings you a great deal of traffic!

TIP! Custom tabs need to be used when creating a Facebook marketing page. Tabs will give you the opportunity to organize information on your page.

Know when it’s okay to post something about your business when you’re not on your personal Facebook page. This can really help you to gain exposure. You’ll want to make sure that the attention you get is the type that you want. Create posts when there is something positive for you to say. Do not spam other pages.

Try holding a giveaway. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. It will only cost you a small amount of money to garner a lot of attention and new followers.

TIP! Carefully choose your updates to create more interest. If you don’t share content that has value, you won’t keep fans very long.

Offer an exclusive product to people who “like” your page. Likes can draw new attention to your page. Think about offering something people are going to be interested in. You could give it out to everyone or just have one winner. If someone sees a chance to get something of value, they will be more likely to click that button.

Provide value in every post you make on your Facebook page. Think about how your fans can truly benefit from reading or viewing your posts. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.

Social Media Sites

Facebook is one of many social media sites out there. Although Facebook is popular with certain subcultures and age groups, some people do like to use other sites. If you have a specific audience in mind, take the time to see which social media sites they frequent the most.

TIP! Obviously, you are seeking to obtain more sales by marketing on Facebook. To keep you on track, set short term sales goals.

One way to entice people to follow you is to only show content to those who are following you. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. Only hide a little of your content, or you can risk ruining your SEO efforts.

Speak with your fans so they can be involved with the decisions you need to make as a business. People love to feel important and knowledgeable. Give your followers the power to make some simple decisions. For example, let them choose the name of your next product or dictate the direction of your next blog post.

TIP! Everything you put up on Facebook needs to have value. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information.

Allow clients to post comments and thoughts on your page at all times. This is not a smart tactic to use to control inappropriate comments. Your users will feel like they don’t matter to you if it appears you don’t want to hear from them.

Do your best to keep up with all comments made on your page. Both comments posted publicly and those directed to you via email are worth responding to. This can take quite a bit of time and patience, but the followers you have are going to enjoy this quite a bit.

TIP! It may be tough starting out in Facebook marketing. It can be helpful to put a Facebook link on your website.

Make sure your Facebook’s page design is similar to your website’s. For example, if royal blue is the dominant color on your site, use that color on your Facebook page as well. It will help people relate your page to your brand. If it is different, you may puzzle your customers.

Keep the profile updated. If you have any business changes, make sure you change your Facebook page. An outdated profile page will give the impression that your Facebook page is out-of-date and not useful. Regularly changing up your Facebook page will make people want to keep coming back.

TIP! Make sure people can “Share” content on your Facebook page. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it.

Whether it’s setting up a contest or offering your customers coupons, there are many things you can do to help boost profits from Facebook. It is up to you to determine which choice is best. You have learned some of the best strategies from this article. You must implement them within your campaigns now.