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Facebook Marketing 101: Everything You Need To Know

A strong Facebook presence is a great tool for connecting with customers and promoting your brand. It is essential to learn lots about marketing with Facebook prior to starting a campaign. Start by reading the information discussed in this article carefully and use the tips to help jump start your Facebook marketing plan.

TIP! Consider using Facebook advertisements. Posting on your page only goes so far.

Always respond to comments written about you or to you on Facebook. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) When it is someone complaining, you must reply immediately.

Facebook Ads

TIP! Your Facebook page needs to be monitored for spam at all times. Even if you aren’t around, you can put filters in place which will monitor and guard your page.

Facebook ads are a great place to start. Normal posts to your Facebook page will only promote your products to your current followers. To really maximize your marketing efforts, you should purchase Facebook ads. They generally do not cost a lot, and they can help you a lot.

When marketing through Facebook, you’ve got to make your page stand out from the competition. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Facebook users usually respond better to these pages compared to plain ones.

TIP! Improve the Facebook marketing interface of your page using custom tabs. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors.

You may wish to create a Facebook group rather than a Facebook page. A Facebook group allows users to have their own community. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.

Target advertisements directly to your customers by using the “custom audiences” tool. Your conversion rate will be better and your campaign will be less expensive as a result.

TIP! You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.

If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Your customers often come and go at random and will not be following posts. Spend your money on more targeted Facebook ads.

One way to entice people to follow you is to only show content to those who are following you. You will get more fans this way because they will want to see the hidden information. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.

TIP! Sometimes you’ll need to post on Facebook pages that are not your own. Posting on another page gets attention.

Make sure that your Facebook page has professional photos. You want the photos to reflect the professional nature of your business. Use a good camera, and make sure the picture only displays positive things about you, your business and your brand.

See if any of your customers would want to post their reviews on your page. If someone comes to your page to investigate your products, they could be encouraged to buy if they see positive reviews. When previous customers post positive experiences, it will encourage others to do business with you.

TIP! Try holding a giveaway to boost interest in your Facebook page. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails.

Make sure that your subscribers share your page with loved ones. You can encourage this sharing by offering discounts, coupons, or sweepstakes entries to everyone who shares an update. You may also wish to offer a coupon code once your status is shared a set number of times.

Hold contests to keep your page exciting and fun. For instance, you could have users posts videos of themselves using one of your products. Pick a winner and give them a prize of real value.

TIP! Choose your updates very carefully. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable.

You have to realize that the number of subscribers is not necessarily a good indicator of how successful your campaign is at the time. Try focusing on people that will buy from you. Conversion rates are what is key to measuring success.

It is tough to determine the intended tone of a post, so factor that in at all times. Generic Facebook posts that could have been written by a content generator will not hold your readers’ attention.

TIP! Companies that only have rare contact with customers may not need Facebook pages. Your customers appear randomly, so there’s no reason for them to follow all your daily posts.

Set monthly goals when using Facebook marketing. Do you want to promote new products? Build loyalty? Boost profits? What metrics can you use to measure your goal? If your goals are not met, rethink your marketing strategies.

It takes time for a successful Facebook campaign to develop and yield results. Great marketing results are not produced overnight. You will see results if you provide your users with valuable content and a reason to return to your site. You will get rewarded for your efforts after some time has passed.

TIP! Don’t think that Facebook is the only place that people go for social media purposes. As popular as Facebook is, not all cultures and age groups use it.

Learn to turn to your Facebook audience to provide inspiration when you need it. The best way to determine how your target demographic will respond to a particular marketing push is to ask them. You can get some great advice this way.

Do not think of using Facebook contests for just grabbing more fans, try thinking of them as engaging your current fans. Fans received from contests are usually short term and not interested in your company. They are only interested in the prize. Instead, approach it as a way to reward loyalty.

TIP! Build your brand’s personality. If you make a bunch of posts that aren’t interesting them people will associate that with your brand.

You want to be short and sweet when you post on Facebook. Add a visual, like a picture or a graph, as well. A well-chosen picture is better than just another boring update of your status. You should be sure to “like” the comments of your followers.

Facebook Marketing Campaign

TIP! Seek out leadership opportunities on Facebook. Facebook is great for building leadership in specific niches.

Now that you’ve read this article, you should understand the basic requirements for running an effective Facebook marketing campaign. Choose strategies adapted to your target audience to get better results with your Facebook marketing campaign. Use what you’ve learned here as the basis for launching a successful campaign.