Establishing an effective Facebook presence is an essential part of gaining new customers and retaining existing customers. You must learn a few things about marketing on Facebook before you get started, however. You should use this information to find out ways you can market with Facebook.

Talk with fans regularly to see what they want. Be aware of whatever people post on your page. You would be amazed at how helpful the public can be with marketing ideas. Your fans are the reason for your success, so never make the mistake of ignoring them.

Engage your customers by replying to their posts as much as possible. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply back, particularly if it is a complaint or someone who needs service immediately.

Consider creating a group instead of a page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. You can have both a group and a page, the page for updates and the group for interactivity.

When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. You only need to post the offer and then change it to Promoted Post on your wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.

Treat your old customers well. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. If you want your Facebook marketing to pack more power, then make your audience feel respected. Doing so creates brand evangelists that will spread the word to others.

Look into a Facebook advertisement to sell your product. You can alter your ad to your customer base to maximize profit. You can also set a budget for yourself so that you spend as little or as much as you can afford. Additionally, you don’t have to make a commitment that’s long-term. You can take the ad off whenever you want to.

Carefully choose your updates to create more interest. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Your updates should be educational, helpful or entertaining. Access Facebook Insights to pinpoint which updates have been most successful,and then you can use similar content.

Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. Having hidden content will make it so those who are interested will have to become a fan. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.

Allow people to “share” your posts and updates. If your business page contains excellent information, then your customers will likely want to share it with others. Because Facebook is a social media site, it thrives on interaction. When working to provide valuable resources to the audience, they return the favor by informing their networks of the content and possibly earn you more prospective clients.

Find a way to excite your followers into page interaction with both yourself and others. If a conversation begins on a post of yours, let it continue. If you police your page and stop conversations that your followers are enjoying, they may resent you. Intervention should only come if something gets offensive.

Use the update feature sparingly. Update messages your followers directly. Only use it for real news events that are important to your followers. Your customers will lose interest in your campaign if you use updates to share promotional offers instead of helpful information.

Get a contest going to stir up enthusiasm for your product. For instance, you could have users posts videos of themselves using one of your products. Then, once the contest ends, you could pick someone to win a prize.

Don’t forget about event sharing on Facebook as a part of your marketing strategies for your company. For instance, those that enjoy trade shows can create events that will attract your target audience. Facebook can help remind everyone of the events for you.

Do you maintain an online store? Make sure it’s linked to the check-in functions that Facebook offers. Give your customers the possibility to update their Facebook status by checking in your store. This will result in your subscribers’ friends seeing their status, and as a result, they might be curious and decide to check you out.

When posting to your Facebook page, don’t go too far off topic. If you’re selling homes, for example, it’s okay to post about learning of the rates on interest changing if they are. However, funny cat videos are completely irrelevant and will frustrate your followers.

Include a photo with every Facebook post. Marketing works best when your customers can relate to your message, and nothing can help you with this more than pictures. Including photographs of your products being used by your employees and yourself will help your followers relate to you and your business.

After reading this article you will see that you now know how to be successful at marketing with Facebook. You now need to target these techniques towards your own audience. Spend time learning all you can about Facebook prior to launching your campaign.